Client
RBI
Location
Vienna, Austria
Role
Product Designer
Services
Team Mentoring
UX/UI Design
Prototyping
Redefining personal finances in Central and Eastern Europe with a mobile-first banking experience.
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could replace a system that lagged behind and also serve as a benchmark for innovation in the region.
In many Eastern European markets, financial literacy remains a challenge. Users often manage multiple disconnected accounts to handle day-to-day spending and household expenses, leading to fragmented financial habits.
The goal was to create a product that felt tailored to the daily needs of a regional audience, intuitive, reliable, and future-ready.
Client
RBI
Location
Vienna, Austria
Role
Product Designer
Services
Team Mentoring
UX/UI Design
Prototyping
Redefining personal finances in Central and Eastern Europe with a mobile-first banking experience.
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could replace a system that lagged behind and also serve as a benchmark for innovation in the region.
In many Eastern European markets, financial literacy remains a challenge. Users often manage multiple disconnected accounts to handle day-to-day spending and household expenses, leading to fragmented financial habits.
The goal was to create a product that felt tailored to the daily needs of a regional audience, intuitive, reliable, and future-ready.
Redefining personal finances in Central and Eastern Europe with a mobile-first banking experience.
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could replace a system that lagged behind and also serve as a benchmark for innovation in the region.
In many Eastern European markets, financial literacy remains a challenge. Users often manage multiple disconnected accounts to handle day-to-day spending and household expenses, leading to fragmented financial habits.
The goal was to create a product that felt tailored to the daily needs of a regional audience, intuitive, reliable, and future-ready.
Details
1
Key metrics
↗ 26%
satisfaction among senior customers
12+ banks
in RBI's network engaged
Details
1
Key metrics
↗ 26%
satisfaction among senior customers
12+ banks
in RBI's network engaged
Details
1
Key metrics
↗ 26%
satisfaction among senior customers
12+ banks
in RBI's network engaged
2
Approach
The goal was to create a product that not only closed that gap, but one that felt tailored to the daily needs of a regional audience — intuitive, reliable, and future-ready.
I led the experience design efforts for the Payments stream, working with a small hybrid team that included a junior designer and two frontend developers. Day-to-day, I partnered with the lead Business Analyst and core stakeholders to ensure the solution remained tightly aligned with user needs and business priorities.
To deliver value quickly and iteratively, we adopted lean product design practices such as co-creating wireframes with stakeholders, validating early flows with internal testers, and aligning technical feasibility in weekly refinement sessions.
We built and refined hypotheses directly from behavioral insights and simplified complex flows around multi-account management to support the region’s financial habits more confidently.
3
Outcomes & Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
2
Approach
The goal was to create a product that not only closed that gap, but one that felt tailored to the daily needs of a regional audience — intuitive, reliable, and future-ready.
I led the experience design efforts for the Payments stream, working with a small hybrid team that included a junior designer and two frontend developers. Day-to-day, I partnered with the lead Business Analyst and core stakeholders to ensure the solution remained tightly aligned with user needs and business priorities.
To deliver value quickly and iteratively, we adopted lean product design practices such as co-creating wireframes with stakeholders, validating early flows with internal testers, and aligning technical feasibility in weekly refinement sessions.
We built and refined hypotheses directly from behavioral insights and simplified complex flows around multi-account management to support the region’s financial habits more confidently.
3
Outcomes & Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
2
Approach
The goal was to create a product that not only closed that gap, but one that felt tailored to the daily needs of a regional audience — intuitive, reliable, and future-ready.
I led the experience design efforts for the Payments stream, working with a small hybrid team that included a junior designer and two frontend developers. Day-to-day, I partnered with the lead Business Analyst and core stakeholders to ensure the solution remained tightly aligned with user needs and business priorities.
To deliver value quickly and iteratively, we adopted lean product design practices such as co-creating wireframes with stakeholders, validating early flows with internal testers, and aligning technical feasibility in weekly refinement sessions.
We built and refined hypotheses directly from behavioral insights and simplified complex flows around multi-account management to support the region’s financial habits more confidently.
3
Outcomes & Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
✱
✱
✱
✱
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
