Newton
Designit - Vienna
Redefining personal finances in Central and Eastern Europe
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could serve as a benchmark for innovation in the Central and Eastern European region.
Role
Experience Design Lead
Capabilities
UX / UI Design
Prototyping
Microanimation
User Testing
Team mentoring
Location
Vienna, Austria
Challenges
In many Eastern European markets, financial literacy remains a challenge. Users often manage multiple disconnected accounts to handle day-to-day spending and household expenses, leading to fragmented financial habits. At the same time, RBI’s existing mobile banking offerings lagged behind more agile digital-native competitors like Monzo, Revolut, and N26. The goal was to create a product that not only closed that gap, but one that felt tailored to the daily needs of a regional audience — intuitive, reliable, and future-ready.
Approach
The goal was to create a product that not only closed that gap, but one that felt tailored to the daily needs of a regional audience — intuitive, reliable, and future-ready.
I led the experience design efforts for the Payments stream, working with a small hybrid team that included a junior designer and two frontend developers. Day-to-day, I partnered with the lead Business Analyst and core stakeholders to ensure the solution remained tightly aligned with user needs and business priorities.
To deliver value quickly and iteratively, we adopted lean product design practices such as co-creating wireframes with stakeholders, validating early flows with internal testers, and aligning technical feasibility in weekly refinement sessions.
We built and refined hypotheses directly from behavioral insights and simplified complex flows around multi-account management to support the region’s financial habits more confidently.
Outcomes
&
Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
Newton
Designit - Vienna
Redefining personal finances in Central and Eastern Europe
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could serve as a benchmark for innovation in the Central and Eastern European region.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
Details
Experience Design Lead
Location
Vienna, Austria
Capabilities
UX / UI Design
Prototyping
Microanimation
User Testing
Team mentoring
Newton
Designit - Vienna
Redefining personal finances in Central and Eastern Europe
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could serve as a benchmark for innovation in the Central and Eastern European region.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
Details
Experience Design Lead
Location
Vienna, Austria
Capabilities
UX / UI Design
Prototyping
Microanimation
User Testing
Team mentoring
✱
✱
✱
✱
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
Newton
Designit - Vienna
Redefining personal finances in Central and Eastern Europe
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could serve as a benchmark for innovation in the Central and Eastern European region.
Role
Experience Design Lead
Capabilities
UX / UI Design
Prototyping
Microanimation
User Testing
Team mentoring
Location
Vienna, Austria
Challenges
In many Eastern European markets, financial literacy remains a challenge. Users often manage multiple disconnected accounts to handle day-to-day spending and household expenses, leading to fragmented financial habits. At the same time, RBI’s existing mobile banking offerings lagged behind more agile digital-native competitors like Monzo, Revolut, and N26. The goal was to create a product that not only closed that gap, but one that felt tailored to the daily needs of a regional audience — intuitive, reliable, and future-ready.
Approach
The goal was to create a product that not only closed that gap, but one that felt tailored to the daily needs of a regional audience — intuitive, reliable, and future-ready.
I led the experience design efforts for the Payments stream, working with a small hybrid team that included a junior designer and two frontend developers. Day-to-day, I partnered with the lead Business Analyst and core stakeholders to ensure the solution remained tightly aligned with user needs and business priorities.
To deliver value quickly and iteratively, we adopted lean product design practices such as co-creating wireframes with stakeholders, validating early flows with internal testers, and aligning technical feasibility in weekly refinement sessions.
We built and refined hypotheses directly from behavioral insights and simplified complex flows around multi-account management to support the region’s financial habits more confidently.
Outcomes
&
Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
Newton
Designit - Vienna
Redefining personal finances in Central and Eastern Europe
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could serve as a benchmark for innovation in the Central and Eastern European region.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
Details
Experience Design Lead
Location
Vienna, Austria
Capabilities
UX / UI Design
Prototyping
Microanimation
User Testing
Team mentoring
Newton
Designit - Vienna
Redefining personal finances in Central and Eastern Europe
As PSD2 regulations reshaped the European financial landscape, Raiffeisen Bank International saw a unique opportunity: to create a mobile-first banking experience that could serve as a benchmark for innovation in the Central and Eastern European region.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
Newton, a new mobile-first banking experience that redefined how RBI’s network of 12+ banks engaged with customers across Central and Eastern Europe.
A scalable, shared design system to support future feature growth and onboarding across teams.
Successful market launch as the region’s only digital-first banking platform with full integration across branches, services, and card systems.
Achieved a 26% increase in satisfaction among senior customers — a segment typically slow to adopt mobile financial tools.
Over the course of 18 months, the team partnered closely with RBI to build and guide an in-house design capability from the ground up.
Details
Experience Design Lead
Location
Vienna, Austria
Capabilities
UX / UI Design
Prototyping
Microanimation
User Testing
Team mentoring
✱
✱
✱
✱
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.
RBI’s new mobile experience and scalable design system redefined the relationships between 12+ network banks and its customers in the Central and Eastern European digital market landscape.