Client
Hitachi
Location
Tokyo
Role
Experience Design Lead
Services
Design Strategy
Future Vision
UX/UI Design
Prototyping
Redefining warehouse management and optimising logistic's workflows throughout urban and rural Japan.
Hitachi faced growing pressure to adapt to a new normal during the COVID-19 pandemic. Without a centralized system, and amid many other challenges, operations became fragmented, workflows inefficient, and critical decisions were made without real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. The previous vendor's team had focused on engineering execution over user experience or any strategic vision for scale.
As a team, we worked closely with main stakeholders and floor managers validate and iterate on the proposed redesign of their software and integrations as well as the potential for scale in the future.
Client
Hitachi
Location
Tokyo
Role
Experience Design Lead
Services
Design Strategy
Future Vision
UX/UI Design
Prototyping
Redefining warehouse management and optimising logistic's workflows throughout urban and rural Japan.
Hitachi faced growing pressure to adapt to a new normal during the COVID-19 pandemic. Without a centralized system, and amid many other challenges, operations became fragmented, workflows inefficient, and critical decisions were made without real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. The previous vendor's team had focused on engineering execution over user experience or any strategic vision for scale.
As a team, we worked closely with main stakeholders and floor managers validate and iterate on the proposed redesign of their software and integrations as well as the potential for scale in the future.
Client
Hitachi
Location
Tokyo
Role
Experience Design Lead
Services
Design Strategy
Future Vision
UX/UI Design
Prototyping
Redefining warehouse management and optimising logistic's workflows throughout urban and rural Japan.
Hitachi faced growing pressure to adapt to a new normal during the COVID-19 pandemic. Without a centralized system, and amid many other challenges, operations became fragmented, workflows inefficient, and critical decisions were made without real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. The previous vendor's team had focused on engineering execution over user experience or any strategic vision for scale.
As a team, we worked closely with main stakeholders and floor managers validate and iterate on the proposed redesign of their software and integrations as well as the potential for scale in the future.
Client
Hitachi
Location
Tokyo
Role
Experience Design Lead
Services
Design Strategy
Future Vision
UX/UI Design
Prototyping
Redefining warehouse management and optimising logistic's workflows throughout urban and rural Japan.
Hitachi faced growing pressure to adapt to a new normal during the COVID-19 pandemic. Without a centralized system, and amid many other challenges, operations became fragmented, workflows inefficient, and critical decisions were made without real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. The previous vendor's team had focused on engineering execution over user experience or any strategic vision for scale.
As a team, we worked closely with main stakeholders and floor managers validate and iterate on the proposed redesign of their software and integrations as well as the potential for scale in the future.
Redefining warehouse management and optimising logistic's workflows throughout urban and rural Japan.
Hitachi faced growing pressure to adapt to a new normal during the COVID-19 pandemic. Without a centralized system, and amid many other challenges, operations became fragmented, workflows inefficient, and critical decisions were made without real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. The previous vendor's team had focused on engineering execution over user experience or any strategic vision for scale.
As a team, we worked closely with main stakeholders and floor managers validate and iterate on the proposed redesign of their software and integrations as well as the potential for scale in the future.
Details
1
Key metrics
↗ volume
output during high-stress times
↙ delay
dealing with short-staffed situations
Details
1
Key metrics
↗ volume
output during high-stress times
↙ delay
dealing with short-staffed situations
Details
1
Key metrics
↗ volume
output during high-stress times
↙ delay
dealing with short-staffed situations
Details
1
Key metrics
↗ volume
output during high-stress times
↙ delay
dealing with short-staffed situations
Details
1
Key metrics
↗ volume
output during high-stress times
↙ delay
dealing with short-staffed situations
2
Approach
I led the design effort within a newly formed, cross-cultural team distributed between Japan and Bali. The scope was focused and fast-paced—just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
We began by mapping the existing experience to uncover functional gaps and points of confusion. With limited access to end users, we leaned on stakeholder interviews and scenario modeling to design flows around key operational needs. Rather than overhaul everything at once, we identified two priority journeys that could unlock immediate impact.
I facilitated internal alignment within the client’s organization and the final output became a conversation starter, positioning design as a strategic lens and creating momentum for deeper engagement going forward.
3
Outcomes & Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
2
Approach
I led the design effort within a newly formed, cross-cultural team distributed between Japan and Bali. The scope was focused and fast-paced—just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
We began by mapping the existing experience to uncover functional gaps and points of confusion. With limited access to end users, we leaned on stakeholder interviews and scenario modeling to design flows around key operational needs. Rather than overhaul everything at once, we identified two priority journeys that could unlock immediate impact.
I facilitated internal alignment within the client’s organization and the final output became a conversation starter, positioning design as a strategic lens and creating momentum for deeper engagement going forward.
3
Outcomes & Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
2
Approach
I led the design effort within a newly formed, cross-cultural team distributed between Japan and Bali. The scope was focused and fast-paced—just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
We began by mapping the existing experience to uncover functional gaps and points of confusion. With limited access to end users, we leaned on stakeholder interviews and scenario modeling to design flows around key operational needs. Rather than overhaul everything at once, we identified two priority journeys that could unlock immediate impact.
I facilitated internal alignment within the client’s organization and the final output became a conversation starter, positioning design as a strategic lens and creating momentum for deeper engagement going forward.
3
Outcomes & Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
2
Approach
I led the design effort within a newly formed, cross-cultural team distributed between Japan and Bali. The scope was focused and fast-paced—just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
We began by mapping the existing experience to uncover functional gaps and points of confusion. With limited access to end users, we leaned on stakeholder interviews and scenario modeling to design flows around key operational needs. Rather than overhaul everything at once, we identified two priority journeys that could unlock immediate impact.
I facilitated internal alignment within the client’s organization and the final output became a conversation starter, positioning design as a strategic lens and creating momentum for deeper engagement going forward.
3
Outcomes & Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
2
Approach
I led the design effort within a newly formed, cross-cultural team distributed between Japan and Bali. The scope was focused and fast-paced—just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
We began by mapping the existing experience to uncover functional gaps and points of confusion. With limited access to end users, we leaned on stakeholder interviews and scenario modeling to design flows around key operational needs. Rather than overhaul everything at once, we identified two priority journeys that could unlock immediate impact.
I facilitated internal alignment within the client’s organization and the final output became a conversation starter, positioning design as a strategic lens and creating momentum for deeper engagement going forward.
3
Outcomes & Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
