




Client
Hitachi
Location
Japan
Role
Experience Design Lead
Services
Services
Design Strategy
Future Vision
Information Architecture
Prototyping
UX/UI Design
Redefining warehouse management and employee workflows to address the new realities of COVID-19 in urban and rural regions of Japan.
Redefining warehouse management and employee workflows to address the new realities of COVID-19 in urban and rural regions of Japan.
Redefining warehouse management and employee workflows to address the new realities of COVID-19 in urban and rural regions of Japan.
Redefining warehouse management and employee workflows to address the new realities of COVID-19 in urban and rural regions of Japan.
Redefining warehouse management and employee workflows to address the new realities of COVID-19 in urban and rural regions of Japan.
Hitachi faced growing pressure during the pandemic as operations became fragmented, workflows inefficient, and critical decisions lacked real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. Previous efforts had focused on engineering execution and data capturing over user experience or any strategic vision for scale. The scope was focused and fast-paced, just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
I led the design effort within a cross-cultural team, collaborating with stakeholders and floor managers to map the existing experience and identify functional gaps. Through stakeholder interviews and scenario modelling, we shaped flows around key operational needs while I facilitated internal alignment, ultimately delivering an output that not only addressed immediate challenges but also positioned design as a strategic lens and sparked momentum for deeper engagement.
Hitachi faced growing pressure during the pandemic as operations became fragmented, workflows inefficient, and critical decisions lacked real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. Previous efforts had focused on engineering execution and data capturing over user experience or any strategic vision for scale. The scope was focused and fast-paced, just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
I led the design effort within a cross-cultural team, collaborating with stakeholders and floor managers to map the existing experience and identify functional gaps. Through stakeholder interviews and scenario modelling, we shaped flows around key operational needs while I facilitated internal alignment, ultimately delivering an output that not only addressed immediate challenges but also positioned design as a strategic lens and sparked momentum for deeper engagement.
Hitachi faced growing pressure during the pandemic as operations became fragmented, workflows inefficient, and critical decisions lacked real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. Previous efforts had focused on engineering execution and data capturing over user experience or any strategic vision for scale. The scope was focused and fast-paced, just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
I led the design effort within a cross-cultural team, collaborating with stakeholders and floor managers to map the existing experience and identify functional gaps. Through stakeholder interviews and scenario modelling, we shaped flows around key operational needs while I facilitated internal alignment, ultimately delivering an output that not only addressed immediate challenges but also positioned design as a strategic lens and sparked momentum for deeper engagement.
Hitachi faced growing pressure during the pandemic as operations became fragmented, workflows inefficient, and critical decisions lacked real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. Previous efforts had focused on engineering execution and data capturing over user experience or any strategic vision for scale. The scope was focused and fast-paced, just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
I led the design effort within a cross-cultural team, collaborating with stakeholders and floor managers to map the existing experience and identify functional gaps. Through stakeholder interviews and scenario modelling, we shaped flows around key operational needs while I facilitated internal alignment, ultimately delivering an output that not only addressed immediate challenges but also positioned design as a strategic lens and sparked momentum for deeper engagement.
Hitachi faced growing pressure during the pandemic as operations became fragmented, workflows inefficient, and critical decisions lacked real-time visibility.
We entered the project at a transitional point, inheriting a set of interface screens that lacked cohesive structure or end-to-end user flows. Previous efforts had focused on engineering execution and data capturing over user experience or any strategic vision for scale. The scope was focused and fast-paced, just eight weeks to make sense of inherited materials, define a direction, and deliver tangible outcomes.
I led the design effort within a cross-cultural team, collaborating with stakeholders and floor managers to map the existing experience and identify functional gaps. Through stakeholder interviews and scenario modelling, we shaped flows around key operational needs while I facilitated internal alignment, ultimately delivering an output that not only addressed immediate challenges but also positioned design as a strategic lens and sparked momentum for deeper engagement.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" operational model.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" operational model.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" operational model.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" operational model.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" operational model.
Role
Experience
Design Lead
Services
Design Strategy
Future Vision
Information Architecture
Prototyping
UX/UI Design
Impact
Impact
Impact
Impact
Impact
↗
volume
output during high-stress times
↗
volume
output during high-stress times
↗
volume
output during high-stress times
↗
volume
output during high-stress times
↗
volume
output during high-stress times
↙
delay
during key decision-making moments
↙
delay
during key decision-making moments
↙
delay
during key decision-making moments
↙
delay
during key decision-making moments
↙
delay
during key decision-making moments
digital twin
solution for backcast forecasting
digital twin
solution for backcast forecasting
digital twin
solution for backcast forecasting
digital twin
solution for backcast forecasting
digital twin
solution for backcast forecasting









































