Brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit. Throughout delivery, I worked closely with the Commercial Director to align scope, resourcing, and timelines, often renegotiating priorities to keep us on track.

I led a distributed team of six designers across London and Munich, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a white-label approach—designing a flexible system that could evolve once branding and content arrived from external vendors.

On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision to business priorities, and restructured the roadmap to reflect real delivery constraints. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.