Client
Fawaz Al Hokair
Location
UAE / KSA
Role
Experience Design Lead
Services
Product Vision
Design Strategy
UX/UI Design
Team Leadership
Stakeholder Collaboration
Design Advocacy
BAAN Group aimed to become a customer loyalty reference in the GCC Area. Our mission, to unify its diverse offerings under a single loyalty program redefining their digital touchpoints.
Trust, quality, and innovation guides every project at BAAN Group. This loyalty platform initiative was no exception, aiming to set new benchmarks in customer engagement across Saudi Arabia, United Arab, Emirates and Egypt
The project began with no established brand or content. Fragmented requirements and low design maturity across stakeholder groups meant the initial timelines and resources were misaligned, and early research documentation lacked accuracy.
Client
Fawaz Al Hokair
Location
UAE / KSA
Role
Experience Design Lead
Services
Product Vision
Design Strategy
UX/UI Design
Team Leadership
Stakeholder Collaboration
Design Advocacy
BAAN Group aimed to become a customer loyalty reference in the GCC Area. Our mission, to unify its diverse offerings under a single loyalty program redefining their digital touchpoints.
Trust, quality, and innovation guides every project at BAAN Group. This loyalty platform initiative was no exception, aiming to set new benchmarks in customer engagement across Saudi Arabia, United Arab, Emirates and Egypt
The project began with no established brand or content. Fragmented requirements and low design maturity across stakeholder groups meant the initial timelines and resources were misaligned, and early research documentation lacked accuracy.
BAAN Group aimed to become a customer loyalty reference in the GCC Area. Our mission, to unify its diverse offerings under a single loyalty program redefining their digital touchpoints.
Trust, quality, and innovation guides every project at BAAN Group. This loyalty platform initiative was no exception, aiming to set new benchmarks in customer engagement across Saudi Arabia, United Arab, Emirates and Egypt
The project began with no established brand or content. Fragmented requirements and low design maturity across stakeholder groups meant the initial timelines and resources were misaligned, and early research documentation lacked accuracy.
Details
1
Key metrics
4.7 rating
increase from 1.7 on the Appstore
1,700 stores
added to the new platform
Details
1
Key metrics
4.7 rating
increase from 1.7 on the Appstore
1,700 stores
added to the new platform
Details
1
Key metrics
4.7 rating
increase from 1.7 on the Appstore
1,700 stores
added to the new platform
2
Approach
Brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit. Throughout delivery, I worked closely with the Commercial Director to align scope, resourcing, and timelines, often renegotiating priorities to keep us on track.
I led a distributed team of six designers across London and Munich, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a white-label approach—designing a flexible system that could evolve once branding and content arrived from external vendors.
On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision to business priorities, and restructured the roadmap to reflect real delivery constraints. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.
3
Outcomes & Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Drove a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
2
Approach
Brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit. Throughout delivery, I worked closely with the Commercial Director to align scope, resourcing, and timelines, often renegotiating priorities to keep us on track.
I led a distributed team of six designers across London and Munich, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a white-label approach—designing a flexible system that could evolve once branding and content arrived from external vendors.
On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision to business priorities, and restructured the roadmap to reflect real delivery constraints. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.
3
Outcomes & Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Drove a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
2
Approach
Brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit. Throughout delivery, I worked closely with the Commercial Director to align scope, resourcing, and timelines, often renegotiating priorities to keep us on track.
I led a distributed team of six designers across London and Munich, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a white-label approach—designing a flexible system that could evolve once branding and content arrived from external vendors.
On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision to business priorities, and restructured the roadmap to reflect real delivery constraints. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.
3
Outcomes & Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Drove a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
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BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
