Client
Fawaz Al Hokair
Location
UAE / KSA
Role
Experience Design Lead
Services
Services
Product Vision
Design Strategy
UX/UI Design
Team Leadership
Stakeholder Collaboration
Design Advocacy
Unifying a fragmented customer base under a flexible loyalty platform aiming to set new benchmarks in customer engagement across Saudi Arabia, United Arab, Emirates and Egypt.
Unifying a fragmented customer base under a flexible loyalty platform aiming to set new benchmarks in customer engagement across Saudi Arabia, United Arab, Emirates and Egypt.
Unifying a fragmented customer base under a flexible loyalty platform aiming to set new benchmarks in customer engagement across Saudi Arabia, United Arab, Emirates and Egypt.
Unifying a fragmented customer base under a flexible loyalty platform aiming to set new benchmarks in customer engagement across Saudi Arabia, United Arab, Emirates and Egypt.
Trust, quality, and innovation guides every project at BAAN Group, brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit.
I led a distributed team of 6+ designers across London, Munich, and Dubai, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a “white-label approach” designing a flexible system that could evolve once branding and content arrived from external vendors.
On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision and business priorities, and restructured the roadmap to reflect a feasible delivery schedule. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.
Trust, quality, and innovation guides every project at BAAN Group, brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit.
I led a distributed team of 6+ designers across London, Munich, and Dubai, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a “white-label approach” designing a flexible system that could evolve once branding and content arrived from external vendors.
On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision and business priorities, and restructured the roadmap to reflect a feasible delivery schedule. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.
Trust, quality, and innovation guides every project at BAAN Group, brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit.
I led a distributed team of 6+ designers across London, Munich, and Dubai, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a “white-label approach” designing a flexible system that could evolve once branding and content arrived from external vendors.
On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision and business priorities, and restructured the roadmap to reflect a feasible delivery schedule. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.
Trust, quality, and innovation guides every project at BAAN Group, brought in shortly before kickoff, I played a key role in securing the engagement, helping articulate the value of partnering with Designit.
I led a distributed team of 6+ designers across London, Munich, and Dubai, defining feature teams and establishing new ways of working from the ground up. With no brand or content available and a fixed delivery date, we shifted to a “white-label approach” designing a flexible system that could evolve once branding and content arrived from external vendors.
On the client side, I facilitated stakeholder workshops across KSA and UAE, aligned product vision and business priorities, and restructured the roadmap to reflect a feasible delivery schedule. After launch, I supported the transition into a second phase of embedded design support, ensuring continuity while handing over to a dedicated designer.
Outcomes
&
Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Outcomes
&
Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Outcomes
&
Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Outcomes
&
Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Outcomes
&
Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Role
Experience
Design Lead
Services
Product Vision
Design Strategy
UX/UI Design
Team Leadership
Stakeholder Collaboration
Design Advocacy
Impact
Impact
Impact
Impact
10
%
increase in customer acquisition
10
%
increase in customer acquisition
10
%
increase in customer acquisition
10
%
increase in customer acquisition
10
%
increase in customer acquisition
4.7
stars
rating on App store
4.7
stars
rating on App store
4.7
stars
rating on App store
4.7
stars
rating on App store
4.7
stars
rating on App store
92
brands
included in the programme
92
brands
included in the programme
92
brands
included in the programme
92
brands
included in the programme
92
brands
included in the programme
1700
+
stores
participating in the platform
1700
+
stores
participating in the platform
1700
+
stores
participating in the platform
1700
+
stores
participating in the platform
1700
+
stores
participating in the platform
BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
BAAN Group saw a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
