Context
Role
Design Lead
Location
UAE / KSA
Capabilities
Design Strategy
Product Vision
UX / UI Design
“At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation.”
At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation. But the real challenge was larger than that. The platform needed to work for the company AMAALA was at the time, without becoming tied to structures and behaviours that were likely to change. It had to bring some order to the present while leaving enough room for the organisation to grow into something far more complex.
Details
1
Key Metrics
With over 2,500+ hotel keys and 835+ residences we needed to create an intuitive system that could service as an internal news repository as well as streamline daily operations for 20K+ future users while maintaining the brand’s commitment to art, wellness, and high-end experiences.
Behind the scenes, the project faced significant structural and operational hurdles. A rigid initial strategy reduced design flexibility and enforced a waterfall delivery model, and limited early access to key stakeholders contributed to misalignment between expectations and actual delivery capabilities.
2
Approach
3
Outcomes & Deliverables
Gallery
Context
“At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation.”
At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation. But the real challenge was larger than that. The platform needed to work for the company AMAALA was at the time, without becoming tied to structures and behaviours that were likely to change. It had to bring some order to the present while leaving enough room for the organisation to grow into something far more complex.
Details
#
Title
With over 2,500+ hotel keys and 835+ residences we needed to create an intuitive system that could service as an internal news repository as well as streamline daily operations for 20K+ future users while maintaining the brand’s commitment to art, wellness, and high-end experiences.
Behind the scenes, the project faced significant structural and operational hurdles. A rigid initial strategy reduced design flexibility and enforced a waterfall delivery model, and limited early access to key stakeholders contributed to misalignment between expectations and actual delivery capabilities.
2
Approach
3
Outcomes & Deliverables
Gallery
Context
Role
Design Lead
Location
UAE / KSA
Capabilities
UAE / KSA
UAE / KSA
UAE / KSA
UAE / KSA
“At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation.”
At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation. But the real challenge was larger than that. The platform needed to work for the company AMAALA was at the time, without becoming tied to structures and behaviours that were likely to change. It had to bring some order to the present while leaving enough room for the organisation to grow into something far more complex.
Details
#
Title
With over 2,500+ hotel keys and 835+ residences we needed to create an intuitive system that could service as an internal news repository as well as streamline daily operations for 20K+ future users while maintaining the brand’s commitment to art, wellness, and high-end experiences.
Behind the scenes, the project faced significant structural and operational hurdles. A rigid initial strategy reduced design flexibility and enforced a waterfall delivery model, and limited early access to key stakeholders contributed to misalignment between expectations and actual delivery capabilities.
2
Approach
3
Outcomes & Deliverables
Gallery
Context
Role
Design Lead
Location
UAE / KSA
Capabilities
UAE / KSA
UAE / KSA
UAE / KSA
UAE / KSA
“At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation.”
At first, the brief looked like an internal portal. A place for people to find information, share documents and keep up with what was happening across the organisation. But the real challenge was larger than that. The platform needed to work for the company AMAALA was at the time, without becoming tied to structures and behaviours that were likely to change. It had to bring some order to the present while leaving enough room for the organisation to grow into something far more complex.
Details
#
Title
With over 2,500+ hotel keys and 835+ residences we needed to create an intuitive system that could service as an internal news repository as well as streamline daily operations for 20K+ future users while maintaining the brand’s commitment to art, wellness, and high-end experiences.
Behind the scenes, the project faced significant structural and operational hurdles. A rigid initial strategy reduced design flexibility and enforced a waterfall delivery model, and limited early access to key stakeholders contributed to misalignment between expectations and actual delivery capabilities.
2
Approach
3
Outcomes & Deliverables
Gallery