HSBC’s global presence was both a strength and a challenge. While the bank operated in numerous markets, each region had developed its own banking products and systems, leading to a fragmented digital experience hindering both scalability and brand cohesion. Fragmentation was affecting both operational efficiency and the customer experience.

As a UI Designer, I was brought in to help unify this landscape into a cohesive global interface. Partnering closely with HSBC’s internal brand guardians, I worked alongside four external agencies and a cross-functional delivery team of front-end and back-end developers, as well as creative directors. My role centered on ensuring consistency and usability across markets by translating complex requirements into a design system that could adapt to local needs while maintaining a single global standard.

To achieve this, we applied atomic design principles to build a modular interface that allowed for scalability without compromising visual or functional integrity. I established and maintained a live pattern library, which became the single source of truth for all teams and agencies, enabling faster decision-making and alignment across regions.