Diageo
Designit - London
A cutting-edge training platform for bartenders and staff managers
Diageo Bar Academy is a global on-trade bar staff education and engagement growth platform with the mission to foster a global community dedicated to raising industry standards. Training more than 100,000 bar owners, managers, bartenders and waiters face-to-face (F2F) annually across 62 countries.
Role
Experience Design Lead
Capabilities
Creative Direction
Design System
UX/UI Design
Prototyping
User Testing
Location
London, UK
Challenges
DBA's platform had evolved in silos over time, shaped by shifting business goals and resulting in fragmented content, inconsistent user experiences, and inefficient brand management.
Against this complex technical backdrop, DBA aimed to disrupt the hospitality education space and expand its already substantial global audience of over 100,000 bar owners, managers, bartenders, and servers across 62 countries.
Approach
As part of a multi-disciplinary team spanning design, technology, content, and education worked in close collaboration with Diageo, adopting an agile approach rooted in rapid iteration, co-creation, and continuous user testing.
Design sprints and regular feedback loops helped us balance the needs of the business, the brands, and the global bar community.
The insights gathered throughout this process informed a new set of Learning Experience Design Principles—anchoring the platform in user value while meeting operational demands.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
Diageo
Designit - London
A cutting-edge training platform for bartenders and staff managers
Diageo Bar Academy is a global on-trade bar staff education and engagement growth platform with the mission to foster a global community dedicated to raising industry standards. Training more than 100,000 bar owners, managers, bartenders and waiters face-to-face (F2F) annually across 62 countries.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
Details
Experience Design Lead
Location
London, UK
Capabilities
Creative Direction
Design System
UX/UI Design
Prototyping
User Testing
Diageo
Designit - London
A cutting-edge training platform for bartenders and staff managers
Diageo Bar Academy is a global on-trade bar staff education and engagement growth platform with the mission to foster a global community dedicated to raising industry standards. Training more than 100,000 bar owners, managers, bartenders and waiters face-to-face (F2F) annually across 62 countries.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
Details
Experience Design Lead
Location
London, UK
Capabilities
Creative Direction
Design System
UX/UI Design
Prototyping
User Testing
Early brand exploration
Final look & feel
Diageo
Designit - London
A cutting-edge training platform for bartenders and staff managers
Diageo Bar Academy is a global on-trade bar staff education and engagement growth platform with the mission to foster a global community dedicated to raising industry standards. Training more than 100,000 bar owners, managers, bartenders and waiters face-to-face (F2F) annually across 62 countries.
Role
Experience Design Lead
Capabilities
Creative Direction
Design System
UX/UI Design
Prototyping
User Testing
Location
London, UK
Challenges
DBA's platform had evolved in silos over time, shaped by shifting business goals and resulting in fragmented content, inconsistent user experiences, and inefficient brand management.
Against this complex technical backdrop, DBA aimed to disrupt the hospitality education space and expand its already substantial global audience of over 100,000 bar owners, managers, bartenders, and servers across 62 countries.
Approach
As part of a multi-disciplinary team spanning design, technology, content, and education worked in close collaboration with Diageo, adopting an agile approach rooted in rapid iteration, co-creation, and continuous user testing.
Design sprints and regular feedback loops helped us balance the needs of the business, the brands, and the global bar community.
The insights gathered throughout this process informed a new set of Learning Experience Design Principles—anchoring the platform in user value while meeting operational demands.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
Diageo
Designit - London
A cutting-edge training platform for bartenders and staff managers
Diageo Bar Academy is a global on-trade bar staff education and engagement growth platform with the mission to foster a global community dedicated to raising industry standards. Training more than 100,000 bar owners, managers, bartenders and waiters face-to-face (F2F) annually across 62 countries.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
Details
Experience Design Lead
Location
London, UK
Capabilities
Creative Direction
Design System
UX/UI Design
Prototyping
User Testing
Diageo
Designit - London
A cutting-edge training platform for bartenders and staff managers
Diageo Bar Academy is a global on-trade bar staff education and engagement growth platform with the mission to foster a global community dedicated to raising industry standards. Training more than 100,000 bar owners, managers, bartenders and waiters face-to-face (F2F) annually across 62 countries.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
A live prototype in which they could test and iterate solutions with real-time data inputs.
A product strategy that improved forecasting and set the stage for a full-scale smart logistics ecosystem.
A Future vision for their software and a structured transition to AI-driven warehouse management.
Client's understanding and appreciation of the value of Human Centered Design in a previously "technology-first" oprational model.
Details
Experience Design Lead
Location
London, UK
Capabilities
Creative Direction
Design System
UX/UI Design
Prototyping
User Testing
Early brand exploration
Final look & feel