Client
Diageo
Location
UK
Role
Product Designer
Services
Services
Creative Direction
UX/UI Design
Prototyping
Welcome to the Diageo Bar Academy, a cutting-edge online platform training more than 100k+ bartenders, bar owners, and managers, annually around the globe.
Welcome to the Diageo Bar Academy, a cutting-edge online platform training more than 100k+ bartenders, bar owners, and managers, annually around the globe.
Welcome to the Diageo Bar Academy, a cutting-edge online platform training more than 100k+ bartenders, bar owners, and managers, annually around the globe.
Welcome to the Diageo Bar Academy, a cutting-edge online platform training more than 100k+ bartenders, bar owners, and managers, annually around the globe.
Welcome to the Diageo Bar Academy, a cutting-edge online platform training more than 100k+ bartenders, bar owners, and managers, annually around the globe.
DBA has the mission to foster a global community dedicated to raising industry standards across 62 countries. The platform had evolved in silos over time, shaped by shifting business goals and resulting in fragmented content, inconsistent user experiences, and inefficient brand management.
I led the creative direction of the new platform, from initial concept and pitch to main stakeholders to production and delivery working with a multi-disciplinary team spanning design, technology, content, and education.
An agile approach with design sprints and regular feedback loops through user testing helped us balance the needs of the business, the brands, and the global bar community. The insights gathered throughout this process were extremely valuable and informed a new set of Learning Experience Design Principles anchoring the platform in user value while meeting operational demands.
DBA has the mission to foster a global community dedicated to raising industry standards across 62 countries. The platform had evolved in silos over time, shaped by shifting business goals and resulting in fragmented content, inconsistent user experiences, and inefficient brand management.
I led the creative direction of the new platform, from initial concept and pitch to main stakeholders to production and delivery working with a multi-disciplinary team spanning design, technology, content, and education.
An agile approach with design sprints and regular feedback loops through user testing helped us balance the needs of the business, the brands, and the global bar community. The insights gathered throughout this process were extremely valuable and informed a new set of Learning Experience Design Principles anchoring the platform in user value while meeting operational demands.
DBA has the mission to foster a global community dedicated to raising industry standards across 62 countries. The platform had evolved in silos over time, shaped by shifting business goals and resulting in fragmented content, inconsistent user experiences, and inefficient brand management.
I led the creative direction of the new platform, from initial concept and pitch to main stakeholders to production and delivery working with a multi-disciplinary team spanning design, technology, content, and education.
An agile approach with design sprints and regular feedback loops through user testing helped us balance the needs of the business, the brands, and the global bar community. The insights gathered throughout this process were extremely valuable and informed a new set of Learning Experience Design Principles anchoring the platform in user value while meeting operational demands.
DBA has the mission to foster a global community dedicated to raising industry standards across 62 countries. The platform had evolved in silos over time, shaped by shifting business goals and resulting in fragmented content, inconsistent user experiences, and inefficient brand management.
I led the creative direction of the new platform, from initial concept and pitch to main stakeholders to production and delivery working with a multi-disciplinary team spanning design, technology, content, and education.
An agile approach with design sprints and regular feedback loops through user testing helped us balance the needs of the business, the brands, and the global bar community. The insights gathered throughout this process were extremely valuable and informed a new set of Learning Experience Design Principles anchoring the platform in user value while meeting operational demands.
DBA has the mission to foster a global community dedicated to raising industry standards across 62 countries. The platform had evolved in silos over time, shaped by shifting business goals and resulting in fragmented content, inconsistent user experiences, and inefficient brand management.
I led the creative direction of the new platform, from initial concept and pitch to main stakeholders to production and delivery working with a multi-disciplinary team spanning design, technology, content, and education.
An agile approach with design sprints and regular feedback loops through user testing helped us balance the needs of the business, the brands, and the global bar community. The insights gathered throughout this process were extremely valuable and informed a new set of Learning Experience Design Principles anchoring the platform in user value while meeting operational demands.
Outcomes
&
Deliverables
For the business we built a scalable technical platform giving a single customer view and a way to manage the needs of the brands.
For the users we reimagined and repurposed the existing content allowing it to be remixed into hundreds of educational modules creating a highly personalised and best-in-class learning experience.
Outcomes
&
Deliverables
For the business we built a scalable technical platform giving a single customer view and a way to manage the needs of the brands.
For the users we reimagined and repurposed the existing content allowing it to be remixed into hundreds of educational modules creating a highly personalised and best-in-class learning experience.
Outcomes
&
Deliverables
For the business we built a scalable technical platform giving a single customer view and a way to manage the needs of the brands.
For the users we reimagined and repurposed the existing content allowing it to be remixed into hundreds of educational modules creating a highly personalised and best-in-class learning experience.
Outcomes
&
Deliverables
For the business we built a scalable technical platform giving a single customer view and a way to manage the needs of the brands.
For the users we reimagined and repurposed the existing content allowing it to be remixed into hundreds of educational modules creating a highly personalised and best-in-class learning experience.
Outcomes
&
Deliverables
For the business we built a scalable technical platform giving a single customer view and a way to manage the needs of the brands.
For the users we reimagined and repurposed the existing content allowing it to be remixed into hundreds of educational modules creating a highly personalised and best-in-class learning experience.
Role
Product Designer
Services
Creative Direction
UX/UI Design
Prototyping
Impact
Impact
Impact
Impact
Impact
+
10k
members
across the globe
+
10k
members
across the globe
+
10k
members
across the globe
+
10k
members
across the globe
+
10k
members
across the globe
+
82
%
platform usage increase
+
82
%
platform usage increase
+
82
%
platform usage increase
+
82
%
platform usage increase
+
82
%
platform usage increase
Early brand exploration
Final look & feel
