Client
Amaala
Amaala
Location
UAE / KSA
UAE / KSA
Role
Experience Design Lead
Experience Design Lead
Services
Services
Product Strategy & Innovation
Team Leadership
Stakeholder Relationships
UX/UI Design
Prototyping
Launching an internal portal for a Saudi Arabian large-scale national initiative. Rapid team growth and increasingly complex workflows required a platform flexible enough to grow from 250 to 20k+ end users.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo.
AMAALA is a luxury tourism destination focused on wellness offering exceptional tailored experiences amid pristine natural landscapes. with over 2,500+ hotel keys and 835+ residences, needed an intuitive system that could serve as an internal news repository as well as streamline daily operations while maintaining the brand’s commitment to art, wellness, and high-end experiences.
A key aspect of my work involved bridging gaps between disciplines by educating stakeholders from engineering and IT on the long-term value of integrating design early in the process. I had the opportunity to work with a highly adaptable team, continuously adjusting our approach to meet evolving delivery needs and quality standards.
Additionally, I was invited to present the design work and support the main stakeholder to board of directors and extended executive level members.
AMAALA is a luxury tourism destination focused on wellness offering exceptional tailored experiences amid pristine natural landscapes. with over 2,500+ hotel keys and 835+ residences, needed an intuitive system that could serve as an internal news repository as well as streamline daily operations while maintaining the brand’s commitment to art, wellness, and high-end experiences.
A key aspect of my work involved bridging gaps between disciplines by educating stakeholders from engineering and IT on the long-term value of integrating design early in the process. I had the opportunity to work with a highly adaptable team, continuously adjusting our approach to meet evolving delivery needs and quality standards.
Additionally, I was invited to present the design work and support the main stakeholder to board of directors and extended executive level members.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Key metrics
Key metrics
Key metrics
Key metrics
12 weeks
from kick-off to MVP launch
12 weeks
from kick-off to MVP launch
12 weeks
from kick-off to MVP launch
12 weeks
from kick-off to MVP launch
87
%
found file management more accessible
87
%
found file management more accessible
87
%
found file management more accessible
87
%
found file management more accessible
48 layout
options to personalise the experience
48 layout
options to personalise the experience
48 layout
options to personalise the experience
48 layout
options to personalise the experience
Outcomes
&
Deliverables
Increased confidence in design as a strategic function, resulting in stronger C-Suite advocacy and broader organizational buy-in.
Cross-functional collaboration between technology, business, and design functions, enabling unified decision-making across business units.
Introduction of user validation spikes in a traditional waterfall process, enhancing product relevance without disrupting delivery timelines.
End-to-end platform design & delivery roadmap.
3 months from kick-off to launch.
Outcomes
&
Deliverables
Increased confidence in design as a strategic function, resulting in stronger C-Suite advocacy and broader organizational buy-in.
Cross-functional collaboration between technology, business, and design functions, enabling unified decision-making across business units.
Introduction of user validation spikes in a traditional waterfall process, enhancing product relevance without disrupting delivery timelines.
End-to-end platform design & delivery roadmap.
3 months from kick-off to launch.
Outcomes
&
Deliverables
Increased confidence in design as a strategic function, resulting in stronger C-Suite advocacy and broader organizational buy-in.
Cross-functional collaboration between technology, business, and design functions, enabling unified decision-making across business units.
Introduction of user validation spikes in a traditional waterfall process, enhancing product relevance without disrupting delivery timelines.
End-to-end platform design & delivery roadmap.
3 months from kick-off to launch.
Outcomes
&
Deliverables
Increased confidence in design as a strategic function, resulting in stronger C-Suite advocacy and broader organizational buy-in.
Cross-functional collaboration between technology, business, and design functions, enabling unified decision-making across business units.
Introduction of user validation spikes in a traditional waterfall process, enhancing product relevance without disrupting delivery timelines.
End-to-end platform design & delivery roadmap.
3 months from kick-off to launch.
“Designit’s team has done a fantastic job in merging very complex business requirements with our core luxury essence, delivering the most appealing intranet portal design that I have seen to date."
“Designit’s team has done a fantastic job in merging very complex business requirements with our core luxury essence, delivering the most appealing intranet portal design that I have seen to date."
“Designit’s team has done a fantastic job in merging very complex business requirements with our core luxury essence, delivering the most appealing intranet portal design that I have seen to date."
Senior Internal Communications Manager
