Client
Designit - Dubai
A management platform inspired by the purity of the red sea.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim. Aenean vel neque ut augue cursus lacinia nec eu diam. Nam ultrices eleifend mauris, vel aliquet neque bibendum nec.
Role
Experience Design Lead
Capabilities
Digital Transformation
Location
UAE / KSA
A management platform inspired by the purity of the red sea.
Challenge
The project began with fragmented requirements and low design maturity across all stakeholder groups. Timelines and resources were misaligned , and early research documentation lacked accuracy. There was no established brand or content Operating under a rigid waterfall model further limited adaptability in the face of shifting needs.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Drove a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
Thanks to the redesign of the platform and the overall revamp of the customer experience, Antum achieved widespread acceptance and extended rollout across:
Thanks to the redesign of the platform and the overall revamp of the customer experience, Antum achieved widespread acceptance and extended rollout across:
Thanks to the redesign of the platform and the overall revamp of the customer experience, Antum achieved widespread acceptance and extended rollout across:
1700+
1700+
1700+ stores
stores
stores
92
92
92 brands
brands
brands
10
10
10 countries
countries
countries
Client
Designit - Dubai
A management platform inspired by the purity of the red sea.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim. Aenean vel neque ut augue cursus lacinia nec eu diam. Nam ultrices eleifend mauris, vel aliquet neque bibendum nec.
Role
Experience Design Lead
Capabilities
Digital Transformation
Location
UAE / KSA
A management platform inspired by the purity of the red sea.
Challenge
The project began with fragmented requirements and low design maturity across all stakeholder groups. Timelines and resources were misaligned , and early research documentation lacked accuracy. There was no established brand or content Operating under a rigid waterfall model further limited adaptability in the face of shifting needs.
Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis mauris, commodo sit amet scelerisque ac, ultrices in leo. Etiam sodales mauris turpis, at eleifend nisl mattis id. Nullam tempus quis erat at dignissim.
Outcomes
&
Deliverables
Increased strategic alignment between subject matter experts and brand stakeholders, ensuring balanced representation across business priorities.
Defined and executed product strategy and system architecture within eight sprints, delivering on time and aligned with business goals.
Built and led a globally distributed team of six designers, fostering cohesion and high performance across time zones.
Launched an end-to-end platform designed for scalability, enabling seamless brand updates and long-term adaptability.
Drove a 10% increase in customer acquisition within the first month post-launch, scaling impact across 1,700+ stores and 92 brands.
Thanks to the redesign of the platform and the overall revamp of the customer experience, Antum achieved widespread acceptance and extended rollout across:
Thanks to the redesign of the platform and the overall revamp of the customer experience, Antum achieved widespread acceptance and extended rollout across:
Thanks to the redesign of the platform and the overall revamp of the customer experience, Antum achieved widespread acceptance and extended rollout across:
1700+
1700+
1700+ stores
stores
stores
92
92
92 brands
brands
brands
10
10
10 countries
countries
countries