Design exploration

The new face of insurance, an interface that cares about old and young alike.

Prudential
The insurance world is changing and Prudential knew it, the client wanted to appeal to new audiences to make way in the market space.As the Lead designer working on this project at Partners Andrews Aldridge, I was in charge of showing the client the potential the brand had while at the same time designing for both a young and over 50's audience.
Considering such a wide gap in the spectrum of technology usage, I devised a layout that would combine the more traditional editorial layout and a suite of fresh interactions.
There was no point in being conservative when it came to type size or white space either so all sections and headers were clearly marked to facilitate the experience.